Business Directory

Every day, consumers use the Internet to get advice before making purchases. They’re getting a lot of this advice through reviews found on Local Business Directories like Google Local™ and Yelp®. If your business isn’t listed completely and accurately on as many sites as possible, you’re missing out on a big opportunity.

Local businesses listed in Google Local are prominently displayed similarly Zugaadi.com is a new variant in market.

These reviews matter to both consumers and businesses. Consumers value reviews – a study done by Nielsen showed that 92% of people trust word-of-mouth, while only 33% trust online ads**. It's critical that your business is not only listed online, but also has word-of-mouth credibility online. 

Claim Your Business' Listings

The fact is, many free online business directories might be displaying your business reviews today without you even knowing it, and often, the information is inaccurate. Your customers might already be writing reviews about your business on these local review websites and potential customers are reading them. You need to find, claim and verify your business information on these directories.

Getting Your Business Listed

So now you know what these websites are and why they're important. What's next? Let's find out which sites are most important for you, and start managing them.

1.      Search for your business online and see what comes up. Look at which business listing sites that search engine pulls reviews from.

2.      Visit those business listing sites, create an account, and either claim yourself as the business owner or create a complete and accurate listing for your business. By claiming the business, you can leave comments on customer reviews. This is especially important for managing negative reviews.

3.      Start asking your customers to leave a review of your business. When a customer gives you good feedback, ask them to share their experience on a local review website. The more reviews you have, the stronger your reputation is. That can equal more business.

4.      Don't be afraid of a bad review. If you come across one, leave a comment and invite the customer to contact you so you can have a chance to win back their business. This shows the customer you have integrity and shows a potential customer that you care.